Deciphering the Blurred Line Between Brand Familiarity and Preference

Deciphering the Blurred Line Between Brand Familiarity and Preference

Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company. But, does that mean it will be preferred? In today’s digital environment, the way...
Major Arena Megaprojects on Their Way up in the United States

Major Arena Megaprojects on Their Way up in the United States

Super Bowl LIV, the 54th Super Bowl, is now in the books – did your favorite take home the Vince Lombardi Trophy or hang their heads in defeat? This year’s Super Bowl was played at Hard Rock Stadium in Miami, Florida (home of the Dolphins). The facility opened in 1987...
Mapping Mega-Projects in the United States

Mapping Mega-Projects in the United States

Construction in the United States is big business and large construction projects in the U.S are always happening. The industry employs over seven million workers and creates almost $1.3 trillion worth of structures every year. Construction truly is the engine that...
The Five Best Tech Opportunities for Construction Companies

The Five Best Tech Opportunities for Construction Companies

  Construction has been one of the slowest industries to adopt technology. I think this is partly cultural – folks in the industry like to solve problems with their own ingenuity. Many firms are still family-owned, and there’s still a lot of reverence for...
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