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Deciphering the Blurred Line Between Brand Familiarity and Preference
Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company. But, does that mean it will be preferred?
The Five Best Tech Opportunities for Construction Companies
Construction has been one of the slowest industries to adopt technology. I think this is partly cultural – folks in the industry like to solve problems with their own ingenuity. Many firms are still family-owned, and there’s still a lot of reverence for tradition. Finally, this is an industry with thin margins, where the …
Top Construction Trends for 2020
Depending on what news sources you follow, you’re likely to have read several trend predictions for 2020. Here is a Top-10 style list, linked back to the original articles.