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The Business Case for Connecting on Social Media
Facebook boasts 2.5 BILLION monthly active users; and as of the fourth quarter of 2019, 248 million of them lived in the United States and Canada. LinkedIn’s numbers aren’t in the billions but they’re just as impressive. One hundred and fifty-four million American workers have LinkedIn profiles – the U.S. has the highest number of …
Deciphering the Blurred Line Between Brand Familiarity and Preference
Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company. But, does that mean it will be preferred?