Communicating Through COVID-19
Water cooler talk and in-person meetings are a thing of the past, at least for the time being. Catching up and circulating company news is still important though, especially if you want to keep your employees engaged and feeling confident about your business’s ability...
Happy Employee . . . Happy Business
Employee Appreciation Day, observed the first Friday in March, is an unofficial holiday that encourages employers to thank their employees for their hard work and effort throughout the year. While donuts are great, this day is about more than sweet treats. At the CURT...
The Business Case for Connecting on Social Media
Facebook boasts 2.5 BILLION monthly active users; and as of the fourth quarter of 2019, 248 million of them lived in the United States and Canada. LinkedIn’s numbers aren’t in the billions but they’re just as impressive. One hundred and fifty-four million American...
Deciphering the Blurred Line Between Brand Familiarity and Preference
Whether your construction company is small or large, your brand is the culmination of your company’s image. Having an established brand helps people recognize and remember your company. But, does that mean it will be preferred? In today’s digital environment, the way...[curt_ad orientation=”vertical” location=”side”]